Name – Excellent! Sounds like an uplifting novel about a man fighting against all odds to save a litter of seal pups from impending doom whilst learning to love himself for who he truly is. The seals survive. |
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Front cover – Disappointingly dull. They’re missing an opportunity for pictures of small gurning children which would bring the sunshine back into science. |
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Off-the-wallness – I’ve seen more peculiar, but let’s face it it’s not everyday you meet someone who studies happy. |
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Usefulness – This is the kind of research the world needs. Who could fail to be 100% behind a journal where one recent paper is called “I am so Happy ’Cause Today I Found My Friend”? |
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Impressiveness – Lacks long and complex terms and very few 3D graphs, you’re not likely to be knocking anyone off their bar-stools with this research. But at least you might be the sort of person you would find in a bar, which is a bonus. |
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Overall – The brave face of science, pushing back boundaries to try and make us all a little happier. Good work! |
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